What is Circular Reasoning and how is it used in marketing?

What Is Circular Reasoning?

Advertisers have been using Circular Reasoning to sell products for almost ever.  Advocates would say it helps give a mental picture to an undefinable quality, like softness, smoothness, or strength.  Opponents would counter with “yes, but the connection between the reasoning and the exact truth is not provable. Like a metaphor…strong as a Redwood, she […]

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What I Learned from a Waiter named AL

What I Learned About Copywriting From A Waiter Named AL

What I Learned About Copywriting From A Waiter Named AL My uncle Monty owned a forty-two room hotel near the Jersey shore.  When I was a child, we spent at least two long weekends a year at the hotel getting together with extended family and friends.  It was idyllic for us kids. [Here I must […]

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Optimize Conversion Rates Now

How Can I Boost My Conversion Rates Now?

How Can I Boost My Conversion Rates Now? Of all the questions marketers and copywriters ask, how to increase Conversion Rates, is well up the “importance” chart. In fact, for many currently engaged in offering products or services though websites, landing pages(s), email campaigns, or advertisements, it might just be the existential question, the answer […]

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Can You Learn Copywriting From Free Content?

Can I Learn Copywriting From Free Content?

Up to a point…yeah. Depending on where your current skill level lies, I have no doubts that anyone can learn some important copywriting lessons from free internet content. For some, this will be enough to help them in their business or career.  For others it will be a starting point. How All This “Learn Copywriting” […]

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