Small Business Entrepreneurs are the reason I created Write Like A Madman University. I’ve been doing marketing seminars for almost 20 years and in that time, I’ve met over 3,000 small business owners. From one-person start-ups to established companies with $5 million in revenue. The vast majority were struggling with disappointing results tied directly to […]
Wisdom and truth are beautiful. Never more so than when they come to you quickly, in small, easily understood and digested packages. Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise. Short words and sentences are more easily read and remembered. Interestingly enough, you […]
Finding and fixing this one costly marketing mistake could boost the effectiveness of your marketing and advertising tremendously This one costly mistake robs your marketing and advertising of selling power It cuts your returns by 30% or more. This one mistake costs you in time, in money, and in lost sales. This one costly mistake […]
Without A Powerful, Compelling Marketing Message, Your Marketing Won’t Work Now, I don’t mean it won’t work at all. It just won’t work at prime efficiency. Confusing Strategy Can Cost You Big Bucks Marketing is one of the most multi-tasking and frenetic endeavors I know. Business owners and executives work overtime to make sure their […]