Committed To Success Or Scared Of Failure? – Success For Start-Ups

Are You Committed To Success Or Scared Of Failure? – Success For Start-Ups “Are You More Committed To Success Or Scared Of Failure” is an existential question considered by most people when deciding to take the plunge and go out on their own.  This article explores how to bring success for start-ups. Here’s what several […]

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Tell More Sell More – A Great Marketing Strategy

Tell More Sell More– A Great Marketing Strategy by Alan Tarr On an out-of-town trip recently, I finished my speaking engagement for the day, and it was creeping up on dinnertime. In my hotel room there was a plastic stand with postcard ads from nearby restaurants, clubs, and attractions.  I picked out a few and […]

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Marketing Your Small Business – Problems, Solutions, and Options

Marketing Your Small Business, Problems Solutions and Options By Alan L Tarr, Master Copywriter You own a small business – or you’re about to open one – congratulations on both counts. “But”…you say, “it’s hard to grow”.  Welcome to the club.  Over 7-out-of-10 small businesses are experiencing just what you are, in some degree.  Small […]

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Marketing For Non-Profits

Marketing For Non-Profits For-profit businesses put great effort and expense into marketing so they can generate the funds needed to operate and succeed.  They procure or manufacture their products – or the equipment to deliver their services – pay their employees, their taxes, and their overhead.  Then, if there’s anything left over, they pay their […]

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Lesson in Modern Economics

Marketing Case Study: Mary’s Bar- An Economics Lesson

Mary’s Bar – A Modern Economics Lesson – It would be funny, if it weren’t also “true”. Author Unknown, Edited by Alan Tarr The Story Begins Mary is the proprietor of a small neighborhood bar with one slight challenge.  She realizes that virtually all her customers are being let go from their jobs.  It hits […]

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