What is Circular Reasoning and how is it used in marketing?

What Is Circular Reasoning?

Advertisers have been using Circular Reasoning to sell products for almost ever.  Advocates would say it helps give a mental picture to an undefinable quality, like softness, smoothness, or strength.  Opponents would counter with “yes, but the connection between the reasoning and the exact truth is not provable. Like a metaphor…strong as a Redwood, she […]

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Optimize Conversion Rates Now

How Can I Boost My Conversion Rates Now?

How Can I Boost My Conversion Rates Now? Of all the questions marketers and copywriters ask, how to increase Conversion Rates, is well up the “importance” chart. In fact, for many currently engaged in offering products or services though websites, landing pages(s), email campaigns, or advertisements, it might just be the existential question, the answer […]

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Can You Be Your Own Copywriter?

Can You Be Your Own Copywriter? Can you?  YES. Should you?  Decide that only after you have all the facts presented in this article. This is how we’ll go about it. We’ll take a quick look at the state of the industry and your place in it. Don’t be nervous, the bulk of this article […]

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Marketing Twists, Tricks, and Ingenuity

Marketing Mind Games – What They Don’t Want You To Know

Marketing Mind Games – What They Don’t Want You To Know Marketers (and Copywriters) are not devious people.  They are, however, not above allowing you, the customer, to draw your own conclusions based on nothing more than your own mind.  These are the Marketing Mind Games they play. The “trick”, if I can use that […]

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