Write Like A Madman University

Small Business Entrepreneurs are the reason I created Write Like A Madman University.  I’ve been doing marketing seminars for almost 20 years and in that time, I’ve met over 3,000 small business owners.  From one-person start-ups to established companies with $5 million in revenue.  The vast majority were struggling with disappointing results tied directly to […]

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TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

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Entrepreneur or Copywriter?

Entrepreneur or Copywriter?

What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]

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The BETTER Elevator Pitch

The Better Elevator Pitch™ Aim for a conversation – not a monologue – with this two-step approach Yesterday’s Elevator Pitch A short summary used to quickly and simply define a profession, product, service, organization, or event and its value proposition in answer to the question “What do you do?”  The name “elevator pitch” reflects the […]

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7 Steps To A Compelling Marketing Message

What in the world does an orange have to do with an article about a killer marketing message? If your business survives on selling goods or services – pretty much everyone – you need to develop a compelling marketing message.  Not for just the marketing and sales staff or the owner.  But for everyone.  Make […]

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