What is Circular Reasoning and how is it used in marketing?

What Is Circular Reasoning?

Advertisers have been using Circular Reasoning to sell products for almost ever.  Advocates would say it helps give a mental picture to an undefinable quality, like softness, smoothness, or strength.  Opponents would counter with “yes, but the connection between the reasoning and the exact truth is not provable. Like a metaphor…strong as a Redwood, she […]

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Entrepreneur or Copywriter?

Entrepreneur or Copywriter?

What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]

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10 Tips To Sharpen Your Copywriting Skills

All the copywriters I know are always looking for ways to sharpen their copywriting skills.  From the newbies to the old pros – everyone takes pride in their work being as flawless as possible. Well, I sense you banging on the door – can’t wait to get started – so here we go with the […]

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Marketing Your Small Business – Problems, Solutions, and Options

Marketing Your Small Business, Problems Solutions and Options By Alan L Tarr, Master Copywriter You own a small business – or you’re about to open one – congratulations on both counts. “But”…you say, “it’s hard to grow”.  Welcome to the club.  Over 7-out-of-10 small businesses are experiencing just what you are, in some degree.  Small […]

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