The 6 Franchise Facts Of Life are often “misplaced” in the fog of exuberance when thinking about franchising your business. Pursuing Franchising is a difficult decision when a business owner is in possession of Franchise Facts, but damn near impossible without them. Straight Talk About Franchising I’ve worked with Jack Eberenz of Franchise Integration, for more […]
Techies can’t write; writers can’t tech. O.K. O.K. I know it’s a gross generalization. But the thing is, generalizations like this exist because – for the most part – they’re true. Maybe it’s a right (write) brain/left brain thing. I am a right brainer that means I do all the writing, mock-up designs and layouts, […]
Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be. They’re MY customers.” Good thought and probably true. But what may happen if a rival starts to send gifts of helpful and useful information to your customers, […]