The BETTER Elevator Pitch

The Better Elevator Pitch™ Aim for a conversation – not a monologue – with this two-step approach Yesterday’s Elevator Pitch A short summary used to quickly and simply define a profession, product, service, organization, or event and its value proposition in answer to the question “What do you do?”  The name “elevator pitch” reflects the […]

Read More
taste test comparison

The A/B Ruse – Taste Test Comparison

Do you believe the results of those taste test comparisons where people choose between A and B?   You won’t after you read this.   “In Blind, Head-To-Head, Taste Test Comparisons, People Chose Tweedledee Two To One Over Tweedledum.” Proving what?  This marketing technique seems to say this ‘proves’ Tweedledee is better than Tweedledum.   Therefore, you […]

Read More
Build Your Opt-In List The Right Way

I’ll Trade This Helpful Info For Your E-Mail Address

“Hey!  Psst!  Yeah, you.  I’ll trade you this helpful info for your Email address.  That’s right, free and without obligation.  You’ll get my weekly emails, called Tuesday TWIZDOMS, and you can unsubscribe from my Opt-In List any time you get a notion.  Yes, that’s true…so, what have you got to lose?” Why do I do […]

Read More
How do you treat Future Buyers?

Now Buyers And Future Buyers

Now Buyers and Future Buyers.  Many businesses have them.  It’s how they approach them that sets the winners apart from the non-winners.  Now Buyers and Future Buyers.  Each group has their own special interests, needs, and wants.  If you choose to approach them in the same way, with the same message, and the same offers, […]

Read More
Money-Making Headlines

Money-Making Headlines

Good, strong Money-Making Headlines are critical to the success of your webpage, advertisement, landing page, or even blog article.  A strong headline is like a carnival barker, calling at folks to “C’mon In” and enticing them with snippets of what they’ll see inside.  That’s the #1 job of your headline.  To grab the attention of […]

Read More