Your Unique Marketing Message is\\Is All-Important

It’s What You Say – Not Where Your Ad Appears

What’s in your unique marketing message is ten times more important than how someone discovers it. Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!” Your marketing and advertising isn’t terribly effective […]

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TWIZDOMS – Marketing Wisdom In Twitter-Sized Bites

Wisdom and truth are beautiful.  Never more so than when they come to you quickly, in small, easily understood and digested packages.  Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise.  Short words and sentences are more easily read and remembered.  Interestingly enough, you […]

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What Are The Secrets Of The World’s Best Copywriters?

What Are The Secrets Of The World’s Best Copywriters – and how can you use them in your business? Learning the Secrets Of The World’s Best Copywriters is one of the surest and least costly ways to boost your business, conversions, and sales. This statement has been proven true time and again.  A recent study shows […]

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Virtually Free Market Research

John Smith’s Eyes – Virtually Free Marketing Research

“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson.  He is no particular person.  But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry.   Ray Rubicam, […]

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Features And Benefits

Turn Features Into Benefits In The Minds Of Your Customers

Are you talking Features while your prospects are listening for Benefits?  More companies, small and large, make this crucial mistake all too often.  Sadly, it can be a very expensive foul-up.   A number of years ago, I was retained by a technology company to help write the messaging for their new product.  I faced […]

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