Wisdom and truth are beautiful. Never more so than when they come to you quickly, in small, easily understood and digested packages. Enter TWIZDOMS, marketing wisdom in twitter-sized bites. Copywriters like me were taught early on how to right “tight”, or concise. Short words and sentences are more easily read and remembered. Interestingly enough, you […]
Learn The Secrets Of The World’s Best Copywriters: one of the surest and least costly ways to boost your business, conversions, and sales. This statement has been proven true time and again. A recent study shows that your message is even more important than how much you spend on online or traditional advertising. So, small business […]
“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson. He is no particular person. But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry. Ray Rubicam, […]
Are you talking Features while your prospects are listening for Benefits? More companies, small and large, make this crucial mistake all too often. Sadly, it can be a very expensive foul-up. A number of years ago, I was retained by a technology company to help write the messaging for their new product. I faced […]
Have You Ever Called A Prospect To Ask If They’re Ready To Buy Yet? Like All Good Salespersons, You Diligently Follow Up A Sales Call Whether the prospect has been generated by online ads, social media, traditional advertising, or a personal referral – they deserve the courtesy of a call-back. In fact, they expect it. […]