Idiots, Maniacs, George Carlin, And Me

This Week’s Parable:  Idiots, Maniacs And Me Marketing advice for small business entrepreneurs-Filtered through the mind of George Carlin For those of you who remember and appreciate the real-life humor of the late George Carlin – and even for those of you who, through no fault of your own, do not – I like to […]

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A GREAT MARKETING STRATEGY

Tell More Sell More – A Great Marketing Strategy

Tell More Sell More– A Great Marketing Strategy by Alan Tarr On an out-of-town trip recently, I finished my speaking engagement for the day, and it was creeping up on dinnertime. In my hotel room there was a plastic stand with postcard ads from nearby restaurants, clubs, and attractions.  I picked out a few and […]

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“Ahhh!” That Refreshes – Emotion Copywriting

The “Ahhh!” That Refreshes and Emotion Copywriting When someone takes a drink and then goes “Ahhh!” it means the drink is tasty, refreshing and satisfying, right?  Not so fast….read on.  But don’t get too emotional. Emotion Copywriting One of the talents good copywriters bring to the table is the ability to add an emotional component […]

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Change your customer's life for the better

Wanna Be A Better Marketer? Improve Your Customer’s Life – Even For A Day

Wanna Be A Better Marketer?  Simple!  Improve Your Customer’s’ Life! Think of something wonderful about your product(s) or service(s) and how they will improve your customer’s life, and you’ll be a great success. People Are Motivated To Buy What Helps Them Why do people buy “things”?  Sometimes they buy them because they need them.  Sometimes […]

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Learn Copywriting

The Three C’s Of Copywriting

You’re a small business entrepreneur.  An expert at your business.  Yet, now you find yourself beset by the requirements of marketing your company, your product or your service.  And you think, “I better Learn Copywriting because I want to do the best for my business and I want it to succeed.  So…where can I Learn […]

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