Recession Marketing-How To Prosper In A Slow Economy

Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]

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Lesson in Modern Economics

Marketing Case Study: Mary’s Bar- An Economics Lesson

Mary’s Bar – A Modern Economics Lesson – It would be funny, if it weren’t also “true”. Author Unknown, Edited by Alan Tarr The Story Begins Mary is the proprietor of a small neighborhood bar with one slight challenge.  She realizes that virtually all her customers are being let go from their jobs.  It hits […]

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