Are you in business, or planning to start a business? Then you absolutely, positively should have a website. If you don’t have a website – get one now. Once you have one, here’s a check list to make sure it’s doing its job. A website fulfills two basic functions for the average (non e-tail) small […]
Conversion Copywriting or Optimization: Writing your copy with the objective of having your reader take the action (aka conversion) you wish them to take. Buy Now Make An Appointment Clip the Coupon Get Your Free Report…and many more Optimize (Improve, Heighten, Elevate, Raise, Boost) Let’s start by getting a grip on our terminology. Conversion Copywriting […]
Take Away The Fear And Risk Of Buying for More Conversions And Sales What Causes The Fear and Risk of Buying and How You Can Conquer It The Fear and Risk of Buying is rooted in the unknown. New prospects don’t know you and, therefore, are a bit skittish about giving their credit cards and […]
If you want to create Radical WebPower, great emails that convert, and ads and brochures that get read, follow this simple rule…Write for your Audience! I was watching a baseball game with some friends. As the batter advanced to the plate I mentioned, “Watch this guy. He’s got a .580 on base percentage against southpaws. […]
Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be. They’re MY customers.” Good thought and probably true. But what may happen if a rival starts to send gifts of helpful and useful information to your customers, […]