BLOG ARTICLES by ALAN TARR w/ LINKS 1- 3 C’s OF PROFESSIONAL COPYWRITING 2-BETTER WRITING BETTER RESULTS 3-WHY YOUR WEBSITE DOESN’T PRODUCE 4-7 TRUTHS ABOUT CREATIVITY IN MARKETING 5-THE MOUSETRAP CLAPTRAP 6-WHAT PROFESSIONAL COPYWRITERS DO 7-THE COPYWRITER’S SECRET 8-TWO SIDES OF MARKETING 9-SIMPLE WORDS, SHORT SENTENCES 10-PROF. COPYWRITERS BREAK THE RULES 11-WRITE LIKE YOUR […]
Make This One Change In Your Marketing AND GET BETTER RESULTS! You can get better results from your marketing, website, landing pages, emails, and advertisements by changing some of the words and images you use and the order in which you put them. This miraculous new concept is not new at all. In fact, I […]
Do you have a Foolproof Marketing Strategy or a Foolhardy one? To get a foolproof marketing strategy, you might want to examine your expectations. A bit of wisdom from the Oracle of Omaha. I could say I’ve been preaching this foolproof marketing philosophy for over 30 years (true). Unfortunately, that won’t wash considering Mr […]
Put aside that AP stylebook, cast off your fears of the grammar police and get on to being a successful professional copywriter. We break Grammar Rules intentionally. Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?” Sometimes you […]
What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]