Thinking Of Advertising On Radio?

Advertising on radio.  It’s something many small businesses have considered.  Some fancifully.  Others, seriously.  But what’s the real scoop about advertising on radio?  Is it hugely expensive?  Does a small business stand a chance?  Can you start small and ramp up.  All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE […]

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Marketing Your Small Business – Problems, Solutions, and Options

Marketing Your Small Business, Problems Solutions and Options By Alan L Tarr, Master Copywriter You own a small business – or you’re about to open one – congratulations on both counts. “But”…you say, “it’s hard to grow”.  Welcome to the club.  Over 7-out-of-10 small businesses are experiencing just what you are, in some degree.  Small […]

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Your Marketing Won’t Work If You’re Missing This One Vital Element

Your Marketing Won’t Work I’m sorry.  I know you’ve put hours of sweat and strain and more than a few dollars into your social media, your website, your advertisements, emails, brochures, etc. etc. etc.  I’m sorry.  As good as these may be, YOUR MARKETING WON’T WORK! Not that it won’t work at all…but it won’t […]

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Marketing For Non-Profits

Marketing For Non-Profits For-profit businesses put great effort and expense into marketing so they can generate the funds needed to operate and succeed.  They procure or manufacture their products – or the equipment to deliver their services – pay their employees, their taxes, and their overhead.  Then, if there’s anything left over, they pay their […]

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The Burger Wars – How Burger King Almost Beat McDonald’s

Why Are Taglines So Important?  –  The Burger Wars – How Burger King Almost Beat McDonald’s: The Story Of A Tagline It seems little more than a fantasy now, but once, about 50 years ago, upstart Burger King almost beat McDonald’s in the Burger Wars. McDonald’s was the first truly successful hamburger chain/franchise.  No one […]

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What Is A Copywriter?

I educate, inform and influence.  I am a professional copywriter. Conversion copywriters and brand strategists like me understand that one of the biggest failings of small business is the lack of a consistent, compelling message.  How can you expect prospects to choose to do business with you if you don’t give them reasons to do […]

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Upgrade This One Skill Set & Increase Your Market Value

Blog Article: Upgrade This ONE Skill & Increase YOUR Market Value If you are a Copywriter, freelance or employed, or are employed by a business or non-profit, chances are you could make yourself more valuable – even indispensable – to your client or company.  Upgrade just this one skill and you’ll Increase Your Market Value […]

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Website is a TEAM Effort – FAQ

FAQ – Website Is A Team Effort Q: I have an up-to-date website, but it’s not bringing in the conversions and customers I expected.  Do I need to redesign it? A: Whoa…hold your horses.  Before you go throwing time and/or money at it, let’s look at the top two reasons modern websites don’t convert. The […]

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