MARKETING IN A RECESSION

Recession Marketing-How To Prosper In A Slow Economy

Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]

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Why Franchisors Fail

Why Do Franchisors Fail?

6 Reasons Why Franchisors Fail Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and Unjustified Expectations are often at the core. Thinking of franchising your business?  We’ve seen many companies succeed and some fail.  Virtually all franchisors that don’t make it commit one (and usually more) of these six […]

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Entrepreneur or Copywriter?

Entrepreneur or Copywriter?

What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]

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Worst Marketing Mistake Ever and How To Fix It Fast

The Worst Marketing Mistake Ever?  Am I serious?!?  I am.  Truly.   Let’s start with a very short quiz and put this all in perspective. Which if the following is the MOST critical part of your marketing? Digital Marketing driving traffic to your website or landing pages Automated Email/CRM System Lead Generation Free Content/Blogs A […]

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SUCCESS FOR START-UPS

Committed To Success Or Scared Of Failure? – Success For Start-Ups

Are You Committed To Success Or Scared Of Failure? – Success For Start-Ups “Are You More Committed To Success Or Scared Of Failure” is an existential question considered by most people when deciding to take the plunge and go out on their own.  This article explores how to bring success for start-ups. Here’s what several […]

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Do CONTENT WRITING Right

9 Sure Tips to Improve Your Content Writing & Find Loyal Readers

9 Sure Tips to Improve Your Content Writing & Find Loyal Reader “They” say Content is King and it may well be true.  As a Master Copywriter with over 35 years in the trenches, I’d like to modify this adage to, “Great Content Writing is King”.  I make this change because – especially in the […]

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FOR A HIGH PAYING CAREER

13 Copywriting Tips & Tricks from the Pro

I am happy to provide you with these 13 Copywriting Tips & Tricks taken from my 35+ years as a Master Copywriter and now Head Madman at Write Like A Madman University. I think it’s helpful to segment these copywriting tips into four categories: The View From 30,000 Feet Headlines and Such Wordsmithing Cautionary Technical […]

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17 SureFire Ways To Grab Your Reader’s Attention

Fact: Five times more people read your headline than read your body copy.  Knowing this, the professional copywriter puts more thought into developing great headlines than anything else – because it pays off.  That’s why all 17 surefire ways to grab your reader’s attention are Headline Tips. Before we commence with our list, I’d like […]

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10 Tips To Sharpen Your Copywriting Skills

All the copywriters I know are always looking for ways to sharpen their copywriting skills.  From the newbies to the old pros – everyone takes pride in their work being as flawless as possible. Well, I sense you banging on the door – can’t wait to get started – so here we go with the […]

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