What I Learned from a Waiter named AL

What I Learned About Copywriting From A Waiter Named AL

What I Learned About Copywriting From A Waiter Named AL My uncle Monty owned a forty-two room hotel near the Jersey shore.  When I was a child, we spent at least two long weekends a year at the hotel getting together with extended family and friends.  It was idyllic for us kids. [Here I must […]

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Optimize Conversion Rates Now

How Can I Boost My Conversion Rates Now?

How Can I Boost My Conversion Rates Now? Of all the questions marketers and copywriters ask, how to increase Conversion Rates, is well up the “importance” chart. In fact, for many currently engaged in offering products or services though websites, landing pages(s), email campaigns, or advertisements, it might just be the existential question, the answer […]

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How Can I Start Writing Copy? 7 Rules To Follow To Avoid Total Frustration

How Can I Start Writing Copy? 7 Rules To Follow

How Can I Start Writing Copy?  7 Rules to Follow to Avoid Total Frustration   So, you want to know how to start writing copy.  Admirable. We’ll approach this noble goal by laying out some obvious, and some not so obvious, caveats. One – Don’t start in the middle. Two – Don’t rely solely on […]

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How I Became A Copywriter

My Epiphany – OR – How I Became A Copywriter

My Epiphany – Or – How I Became A Copywriter   The place was New York City; the time was early December. It was the start of my sophomore year at university; I was 18. The year was…well…none of your business. : ) Classmates and I had just won a “Skits & Songs” competition on […]

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Learn Copywriting - the most preferred skill for communications

I’m A Good Writer. So Why Should I Learn Copywriting?

I’m A Good Writer.  So Why Should I Learn Copywriting? The short answer is: There’s a huge difference between being a good generic writer and being a good Copywriter. The difference is obvious in the Intent, the Construction, and the Results of the writing. Intent – The intent of generic writing is usually to impart […]

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