Continually Educate Your Customers And Prospects

Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be.  They’re MY customers.”  Good thought and probably true.  But what may happen if a rival starts to send gifts of helpful and useful information to your customers, […]

Read More
Lack of Marketing Strategy is #1 Mistake

The #1 Mistake Entrepreneurs Make

#1 Mistake Entrepreneurs Make is the lack of a strong Marketing Strategy: Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital” regularly conduct a survey venture of capitalists to better help entrepreneurs.  In their latest study, 28% of venture capitalists said the most frequent business plan mistake was a […]

Read More
Test Your Marketing Message Frequently

Test Copywriting One “Tweak” At A Time

Trying to be your own copywriter?  Most small business entrepreneurs are.  You probably found there’s quite a bit more to it than laying some words on a page.  There’s conversion copywriting, copywriting for the web, SEO copywriting, and so on.  Even then you may think you have created the perfect website, landing page, or lead […]

Read More

Entrepreneurs’ #1 Mistake

Entrepreneurs’ #1 Mistake Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital”, survey venture capitalists regularly to better help entrepreneurs. In their latest study, 28% of venture capitalists said the most frequent mistake was a “Lack of Marketing Strategy. Entrepreneurs failed to specify who their customers would be and […]

Read More
Get Your Marketing Strategy Correct First, Then Move On To Tactics

Two Sides Of Marketing-Strategy and Tactics

This is all about Marketing Strategy and Tactics.  Understand the difference or you’ll waste time and money. Marketing Strategy And Tactics What Is Your Marketing Strategy? Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”.  Here’s a sample of the responses I get. “We do radio spots on […]

Read More