Learn Copywriting

The Three C’s Of Copywriting

You’re a small business entrepreneur.  An expert at your business.  Yet, now you find yourself beset by the requirements of marketing your company, your product or your service.  And you think, “I better Learn Copywriting because I want to do the best for my business and I want it to succeed.  So…where can I Learn […]

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Outside Marketing Experts Help Companies Grow

To Perform Like A Marketing Expert-Hire One

Bring in an Outside Marketing Expert to do special things.  They have all the knowledge and talent that payroll employees don’t  – at far less than an employee costs. Harry Beckwith, award winning marketing expert author and speaker, has it right. “If you want to sound like an expert – hire one!”  This is true […]

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Don’t Copy The Mega-Marketers

“Don’t Copy The Mega-Marketers” Small and mid-size businesses cause themselves grief by trying to copy Mega-Marketers. Mega-Marketers:  If You Don’t Have Their Budget, Don’t Copy Their Methods Small Business Owners are unduly influenced by Mega-Marketers like Proctor and Gamble, Coca-Cola, GEICO and McDonald’s.  They read about them in books, magazines and blogs.  They study their […]

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“Ahhh!” That Refreshes – Emotion Copywriting

The “Ahhh!” That Refreshes and Emotion Copywriting When someone takes a drink and then goes “Ahhh!” it means the drink is tasty, refreshing and satisfying, right?  Not so fast….read on.  But don’t get too emotional. Emotion Copywriting One of the talents good copywriters bring to the table is the ability to add an emotional component […]

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