Learn Copywriting

The Three C’s Of Copywriting

You’re a small business entrepreneur.  An expert at your business.  Yet, now you find yourself beset by the requirements of marketing your company, your product or your service.  And you think, “I better Learn Copywriting because I want to do the best for my business and I want it to succeed.  So…where can I Learn […]

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Outside Marketing Experts Help Companies Grow

To Perform Like A Marketing Expert-Hire One

Bring in an Outside Marketing Expert to do special things.  They have all the knowledge and talent that payroll employees don’t  – at far less than an employee costs. Harry Beckwith, award winning marketing expert author and speaker, has it right. “If you want to sound like an expert – hire one!”  This is true […]

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Don’t Copy The Mega-Marketers

“Don’t Copy The Mega-Marketers” Small and mid-size businesses cause themselves grief by trying to copy Mega-Marketers. Mega-Marketers:  If You Don’t Have Their Budget, Don’t Copy Their Methods Small Business Owners are unduly influenced by Mega-Marketers like Proctor and Gamble, Coca-Cola, GEICO and McDonald’s.  They read about them in books, magazines and blogs.  They study their […]

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Your Unique Marketing Message is\\Is All-Important

It’s What You Say – Not Where Your Ad Appears

What’s in your unique marketing message is ten times more important than how someone discovers it. Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!” Your marketing and advertising isn’t terribly effective […]

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Virtually Free Market Research

John Smith’s Eyes – Virtually Free Marketing Research

“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson.  He is no particular person.  But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry.   Ray Rubicam, […]

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