Tag Lines are a critical component of your marketing message

Tag Lines: Why You Need ‘Em And How To Create ‘Em

Small businesses need good Tag Lines as much as billion dollar brands.  Here’s a quick tutorial on how to create one for your business What Are Tag Lines? Tag lines, or slogans, are short, memorable statements about a company or its products or services.  Along with your name, they are designed to convey a strong […]

Read More

Thinking Of Advertising On Radio?

Advertising on radio.  It’s something many small businesses have considered.  Some fancifully.  Others, seriously.  But what’s the real scoop about advertising on radio?  Is it hugely expensive?  Does a small business stand a chance?  Can you start small and ramp up.  All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE […]

Read More
Change your customer's life for the better

Improve Your Customer’s Life – Even For A Day

Think of something wonderful about your product and how it will improve your customer’s life and you’ll be a great success. People Are Motivated To Buy What Helps Them Why do people buy “things”?  Sometimes they buy them because they need them.  Sometimes because they want them.  Still, there are times they buy for far […]

Read More
Your Unique Marketing Message is\\Is All-Important

It’s What You Say – Not Where Your Ad Appears

What’s in your unique marketing message is ten times more important than how someone discovers it. Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!” Your marketing and advertising isn’t terribly effective […]

Read More
Virtually Free Market Research

John Smith’s Eyes – Virtually Free Marketing Research

“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson.  He is no particular person.  But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry.   Ray Rubicam, […]

Read More