Advertising on radio. It’s something many small businesses have considered. Some fancifully. Others, seriously. But what’s the real scoop about advertising on radio? Is it hugely expensive? Does a small business stand a chance? Can you start small and ramp up. All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE […]
Think of something wonderful about your product and how it will improve your customer’s life and you’ll be a great success. People Are Motivated To Buy What Helps Them Why do people buy “things”? Sometimes they buy them because they need them. Sometimes because they want them. Still, there are times they buy for far […]
What’s in your unique marketing message is ten times more important than how someone discovers it. Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”? Their answer to bringing you more business: “Advertise with us!” Your marketing and advertising isn’t terribly effective […]
“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson. He is no particular person. But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry. Ray Rubicam, […]
“Hey! Psst! Yeah, you. I’ll trade you this helpful info for your Email address. That’s right, free and without obligation. You’ll get my weekly emails, called Tuesday TWIZDOMS, and you can unsubscribe from my Opt-In List any time you get a notion. Yes, that’s true…so, what have you got to lose?” Why do I do […]