Story Copywriting, a great art to learn

How Can I Sell My Product With A Story?

Story Copywriting, that is selling your product by using a real story.  The story delivers your marketing message is a subtle and , oh so pleasant way.  But deliver it it does. Sometimes, the best way to sell your product or service is by not seeming to sell your product or service   Read this […]

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Thinking Of Advertising On Radio?

Advertising on radio.  It’s something many small businesses have considered.  Some fancifully.  Others, seriously.  But what’s the real scoop about advertising on radio?  Is it hugely expensive?  Does a small business stand a chance?  Can you start small and ramp up.  All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE […]

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“Ahhh!” That Refreshes – Emotion Copywriting

The “Ahhh!” That Refreshes and Emotion Copywriting When someone takes a drink and then goes “Ahhh!” it means the drink is tasty, refreshing and satisfying, right?  Not so fast….read on.  But don’t get too emotional. Emotion Copywriting One of the talents good copywriters bring to the table is the ability to add an emotional component […]

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Change your customer's life for the better

Wanna Be A Better Marketer? Improve Your Customer’s Life – Even For A Day

Wanna Be A Better Marketer?  Simple!  Improve Your Customer’s’ Life! Think of something wonderful about your product(s) or service(s) and how they will improve your customer’s life, and you’ll be a great success. People Are Motivated To Buy What Helps Them Why do people buy “things”?  Sometimes they buy them because they need them.  Sometimes […]

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