Don’t Let Your Marketing Sink In A Sea Of Meaningless Claims

Making Meaningless Claims with trite, hackneyed, platitudes and clichés in your website, advertising, and brochures will slow your Clicks and Conversions and kill Sales Many a good company with an exceptional product is shocked when their marketing results (or lack of) come in.  Their expectations are high because they know they offer a better value […]

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Idiots, Maniacs, George Carlin, And Me

This Week’s Parable:  Idiots, Maniacs And Me Marketing advice for small business entrepreneurs-Filtered through the mind of George Carlin For those of you who remember and appreciate the real-life humor of the late George Carlin – and even for those of you who, through no fault of your own, do not – I like to […]

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A GREAT MARKETING STRATEGY

Tell More Sell More – A Great Marketing Strategy

Tell More Sell More– A Great Marketing Strategy by Alan Tarr On an out-of-town trip recently, I finished my speaking engagement for the day, and it was creeping up on dinnertime. In my hotel room there was a plastic stand with postcard ads from nearby restaurants, clubs, and attractions.  I picked out a few and […]

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Marketing Your Small Business – Problems, Solutions, and Options

Marketing Your Small Business, Problems Solutions and Options By Alan L Tarr, Master Copywriter You own a small business – or you’re about to open one – congratulations on both counts. “But”…you say, “it’s hard to grow”.  Welcome to the club.  Over 7-out-of-10 small businesses are experiencing just what you are, in some degree.  Small […]

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Your Marketing Won’t Work If You’re Missing This One Vital Element

Your Marketing Won’t Work I’m sorry.  I know you’ve put hours of sweat and strain and more than a few dollars into your social media, your website, your advertisements, emails, brochures, etc. etc. etc.  I’m sorry.  As good as these may be, YOUR MARKETING WON’T WORK! Not that it won’t work at all…but it won’t […]

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