Will AI Replace Copywriters?

Will AI Replace Copywriters?  It’s a Damn Good Question. Lately, I started playing around with Artificial Intelligence. My motivation for this was a statement I heard at a panel discussion, “Eventually, AI will replace copywriters”. Well, let me tell you, that made me sit up and take notice. Not for me. I’ve been a professional […]

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Is Short Copy Better Than Long Copy?

Is short copy better than long copy?  Not necessarily. From all you hear from copywriters – including me – you are not wrong to conclude that it is.  No less an authority than George Orwell (1984; Animal Farm) advises, ”If it is possible to cut a word out, always cut it out.” He is right.  […]

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You can replicate Word of Mouth Advertising In The Lab

Word Of Mouth Advertising and How To Create It In The “Lab”

Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter?  And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]

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So You Don’t Think You Need To Market Your Business?

So, You Don’t Think You Need To Market You Small Business… Think Again! Do you think you’re the oddball, just because you think you really don’t need to market your business or non-profit? I guarantee you’re not alone.  Sometimes these folks are correct; more often not, I’m afraid.  At Write Like A Madman University Online, […]

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