Marketing In A Recession “They” tell us it’s coming. Recession is a term used to signify a slowdown in general economic activity (spending) lasting more than a few months. In the U.S. Recessions are declared by a committee at the National Bureau of Economic Research (NBER) and are characterized by higher unemployment, a rise in […]
What Are You – A Small Business Entrepreneur or a Copywriter? Know thyself and prosper. Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter? When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales […]
The Worst Marketing Mistake Ever? Am I serious?!? I am. Truly. Let’s start with a very short quiz and put this all in perspective. Which if the following is the MOST critical part of your marketing? Digital Marketing driving traffic to your website or landing pages Automated Email/CRM System Lead Generation Free Content/Blogs A […]
Are You Committed To Success Or Scared Of Failure? – Success For Start-Ups “Are You More Committed To Success Or Scared Of Failure” is an existential question considered by most people when deciding to take the plunge and go out on their own. This article explores how to bring success for start-ups. Here’s what several […]
9 Sure Tips to Improve Your Content Writing & Find Loyal Reader “They” say Content is King and it may well be true. As a Master Copywriter with over 35 years in the trenches, I’d like to modify this adage to, “Great Content Writing is King”. I make this change because – especially in the […]