Can You Learn Copywriting From Free Content?

Can I Learn Copywriting From Free Content?

Up to a point…yeah. Depending on where your current skill level lies, I have no doubts that anyone can learn some important copywriting lessons from free internet content. For some, this will be enough to help them in their business or career.  For others it will be a starting point. How All This “Learn Copywriting” […]

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“What Are Taglines and How Do They Make You More Money?”

“What Are Taglines & How Do They Make You More Money?”   Short answer…Because they aid in name recall and that results in more sales! Small businesses need good Taglines as much as billion dollar brands.  Here’s a quick tutorial on how to create one for your business and an interesting Case Study. What Are Taglines? Taglines, […]

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Can You Be Your Own Copywriter?

Can You Be Your Own Copywriter? Can you?  YES. Should you?  Decide that only after you have all the facts presented in this article. This is how we’ll go about it. We’ll take a quick look at the state of the industry and your place in it. Don’t be nervous, the bulk of this article […]

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9 Small Biz Practices to Implement for Growth

9 Crucial Small Business Practices

9 Crucial Small Business Practices for Today’s World As a copywriter for almost forty years, I’ve worked with giant mega-marketers, regional behemoths, and small, entrepreneurial companies.  The latter are my favorites because the help I provide is much more personal and critical to their success. Here are nine essentials for small business marketing.  There are, […]

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Marketing Twists, Tricks, and Ingenuity

Marketing Mind Games – What They Don’t Want You To Know

Marketing Mind Games – What They Don’t Want You To Know Marketers (and Copywriters) are not devious people.  They are, however, not above allowing you, the customer, to draw your own conclusions based on nothing more than your own mind.  These are the Marketing Mind Games they play. The “trick”, if I can use that […]

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