Is Your Writing Too Cute?

I am a professional copywriter.  I am not cute.  I don’t try to be cute. I use Intelligent Creativity. I am a brand strategist and an advertising copywriter.  I use my intelligent creativity to sell products, not not to impress some award committee.  Creativity is wonderful until it ceases to be disciplined – or focused […]

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The Copywriter's Secret Weapon: The AIDA Code

What Is The AIDA Code? The Copywriter’s Secret!

Learn the Copywriter’s Secret and how to maximize your response rate with every marketing piece you create. No matter how or where you’re marketing your business, to be effective your message must contain Four Essential Elements professional copywriters have known about forever!  We call it the AIDA Marketing Code – Attention, Interest, Desire and Action.  […]

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How do you treat Future Buyers?

What Are Now Buyers And Future Buyers?

Now Buyers and Future Buyers.  Many businesses have them.  It’s how they approach them that sets the winners apart from the non-winners.  Now Buyers and Future Buyers.  Each group has their own special interests, needs, and wants.  If you choose to approach them in the same way, with the same message, and the same offers, […]

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Marketing Strategy That Gets Results

A Marketing STRATEGY That Gets Results

Marketing Strategy (aka What You Say) is the #1 most mishandled, overlooked, under-funded, and misunderstood part of most entrepreneurial businesses, experts agree.  Did I scare you?  Hope not because developing a killer marketing strategy and message is a huge key to you success – and not too hard to do, either. Here’s What The Big […]

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Money-Making Headlines

Money-Making Headlines

Good, strong Money-Making Headlines are critical to the success of your webpage, advertisement, landing page, or even blog article.  A strong headline is like a carnival barker, calling at folks to “C’mon In” and enticing them with snippets of what they’ll see inside.  That’s the #1 job of your headline.  To grab the attention of […]

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