Marketing Strategy (aka What You Say) is the #1 most mishandled, overlooked, under-funded, and misunderstood part of most entrepreneurial businesses, experts agree. Did I scare you? Hope not because developing a killer marketing strategy and message is a huge key to you success – and not too hard to do, either. Here’s What The Big […]
Good, strong Money-Making Headlines are critical to the success of your webpage, advertisement, landing page, or even blog article. A strong headline is like a carnival barker, calling at folks to “C’mon In” and enticing them with snippets of what they’ll see inside. That’s the #1 job of your headline. To grab the attention of […]
Conversion Copywriting or Optimization: Writing your copy with the objective of having your reader take the action (aka conversion) you wish them to take. Buy Now Make An Appointment Clip the Coupon Get Your Free Report…and many more Optimize (Improve, Heighten, Elevate, Raise, Boost) Let’s start by getting a grip on our terminology. Conversion Copywriting […]
What in the world does an orange have to do with an article about a killer marketing message? If your business survives on selling goods or services – pretty much everyone – you need to develop a compelling marketing message. Not for just the marketing and sales staff or the owner. But for everyone. Make […]
Without A Powerful, Compelling Marketing Message, Your Marketing Won’t Work Now, I don’t mean it won’t work at all. It just won’t work at prime efficiency. Confusing Strategy Can Cost You Big Bucks Marketing is one of the most multi-tasking and frenetic endeavors I know. Business owners and executives work overtime to make sure their […]