Now Buyers and Future Buyers. Many businesses have them. It’s how they approach them that sets the winners apart from the non-winners. Now Buyers and Future Buyers. Each group has their own special interests, needs, and wants. If you choose to approach them in the same way, with the same message, and the same offers, […]
Marketing Strategy (aka What You Say) is the #1 most mishandled, overlooked, under-funded, and misunderstood part of most entrepreneurial businesses, experts agree. Did I scare you? Hope not because developing a killer marketing strategy and message is a huge key to you success – and not too hard to do, either. Here’s What The Big […]
Good, strong Money-Making Headlines are critical to the success of your webpage, advertisement, landing page, or even blog article. A strong headline is like a carnival barker, calling at folks to “C’mon In” and enticing them with snippets of what they’ll see inside. That’s the #1 job of your headline. To grab the attention of […]
Conversion Copywriting or Optimization: Writing your copy with the objective of having your reader take the action (aka conversion) you wish them to take. Buy Now Make An Appointment Clip the Coupon Get Your Free Report…and many more Optimize (Improve, Heighten, Elevate, Raise, Boost) Let’s start by getting a grip on our terminology. Conversion Copywriting […]
What in the world does an orange have to do with an article about a killer marketing message? If your business survives on selling goods or services – pretty much everyone – you need to develop a compelling marketing message. Not for just the marketing and sales staff or the owner. But for everyone. Make […]