Conversion Copywriting should be your goal - especially on the web

Conversion Copywriting Is Critical To Your Success

Conversion Copywriting or Optimization:  Writing your copy with the objective of having your reader take the action (aka conversion) you wish them to take. Buy Now Make An Appointment Clip the Coupon Get Your Free Report…and many more Optimize (Improve, Heighten, Elevate, Raise, Boost) Let’s start by getting a grip on our terminology.  Conversion Copywriting […]

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7 Steps To A Compelling Marketing Message

What in the world does an orange have to do with an article about a killer marketing message? If your business survives on selling goods or services – pretty much everyone – you need to develop a compelling marketing message.  Not for just the marketing and sales staff or the owner.  But for everyone.  Make […]

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Without A Compelling Marketing Message Your Marketing Won’t Work

Without A Powerful, Compelling Marketing Message, Your Marketing Won’t Work Now, I don’t mean it won’t work at all.  It just won’t work at prime efficiency. Confusing Strategy Can Cost You Big Bucks Marketing is one of the most multi-tasking and frenetic endeavors I know.  Business owners and executives work overtime to make sure their […]

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Words should Differentiate

Clichés I Never Want To See Or Hear Again

Stay away from the Clichés. Pass on the Platitudes.  Bash the Banal.  Skip the Stale and Meaningless.  And hang the Hackneyed and Humdrum. Platitudes and Clichés can make your website invisible.  Words that Differentiate you make your website and ads powerful Do your website, landing pages, or advertisements contain any of these? “We Go The […]

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You Need Marketing

The Mousetrap Claptrap

WHY YOU NEED MARKETING Remember this well-known quote that most people swear by? “Build A Better Mousetrap And The World Will Beat A Path To Your Door.” Ralph Waldo Emerson Now, old R.W. was a super-wonderful intellect, essayist and poet, but in this case, he was just wrong, wrong, wrong! What if you invent a […]

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