KISS Copy – Simple And Short

KISS Copy – Keep It SIMPLE & SHORT “If you can’t explain it simply, you don’t understand it well enough.”  Albert Einstein If You’re Going To Write Marketing Copy – Learn To KISS When writing copy, whether for a website, ad, or brochure, it is critical that it gets read and understood.  KISS copy uses […]

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A basic lesson for all small businesses that advertise or have websites

Copywriters: Be Believable Or Be Gone

I started on my road to being a professional copywriter when I was 18 years old.  I’m older than that now.  But one thing that stayed with me from my first solo assignment to now is the basis for all professional copywriters is the TRUTH.  The truth is not a generalization, it is a specific.  […]

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Words That Work

Don’t Be Fickle – Stay With Words That Work

Stay With Words That Work Most of us have gotten advice like this all our lives.  “Stay with what works”.  “Don’t change horses midstream.”  “Dance with the one that brought you.”  “The grass is always greener…”.  I’ll bet you can name several others.  What they all mean is, “If it ain’t broke, don’t try fixin’ […]

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Is Your Writing Too Cute?

I am a professional copywriter.  I am not cute.  I don’t try to be cute. I use Intelligent Creativity. I am a brand strategist and an advertising copywriter.  I use my intelligent creativity to sell products, not not to impress some award committee.  Creativity is wonderful until it ceases to be disciplined – or focused […]

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The Copywriter's Secret Weapon: The AIDA Code

The Copywriters Secret: The AIDA Code

Learn the Copywriter’s Secret and how to maximize your response rate with every marketing piece you create. No matter how or where you’re marketing your business, to be effective your message must contain Four Essential Elements professional copywriters have known about forever!  We call it the AIDA Marketing Code – Attention, Interest, Desire and Action.  […]

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