Upgrade This One Skill Set & Increase Your Market Value

Blog Article: Upgrade This ONE Skill & Increase YOUR Market Value If you are a Copywriter, freelance or employed, or are employed by a business or non-profit, chances are you could make yourself more valuable – even indispensable – to your client or company.  Upgrade just this one skill and you’ll Increase Your Market Value […]

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Website is a TEAM Effort – FAQ

FAQ – Website Is A Team Effort Q: I have an up-to-date website, but it’s not bringing in the conversions and customers I expected.  Do I need to redesign it? A: Whoa…hold your horses.  Before you go throwing time and/or money at it, let’s look at the top two reasons modern websites don’t convert. The […]

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Copywriters: The Heart and Soul of Marketing

Marketing Copywriters – The Indispensable Skill The Golden Age Of Marketing (1945 – 1980) brought about numerous advancements in the art and science of marketing and advertising.  Color and photography became important aspects of print advertising.  Direct response (aka direct mail) gained tremendously in popularity and use.  Adding music or jingles to radio ads became […]

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Lesson in Modern Economics

Marketing Case Study: Mary’s Bar- An Economics Lesson

How Does Economics Affect Small Business? Mary’s Bar – A Modern Economics Lesson – It would be funny, if it weren’t also “true”. Author Unknown, Edited by Alan Tarr The Story Begins Mary is the proprietor of a small neighborhood bar with one slight challenge.  She realizes that virtually all her customers are being let […]

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Why Isn’t My Marketing Working?

The #1 Reason Your Marketing Producing The Results You Need Is… (drum roll, please)…  THE LACK OF A POWERFUL MARKETING MESSAGE! That’s right… not your social media presence, not how much money you spend, not hi-tech graphics.  The #1 Reason your marketing, website, landing pages, and advertising isn’t working is simply what you say. If […]

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