What is Circular Reasoning and how is it used in marketing?

What Is Circular Reasoning?

Advertisers have been using Circular Reasoning to sell products for almost ever.  Advocates would say it helps give a mental picture to an undefinable quality, like softness, smoothness, or strength.  Opponents would counter with “yes, but the connection between the reasoning and the exact truth is not provable. Like a metaphor…strong as a Redwood, she […]

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What I Learned from a Waiter named AL

What I Learned About Copywriting From A Waiter Named AL

What I Learned About Copywriting From A Waiter Named AL My uncle Monty owned a forty-two room hotel near the Jersey shore.  When I was a child, we spent at least two long weekends a year at the hotel getting together with extended family and friends.  It was idyllic for us kids. [Here I must […]

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