Advanced Copywriting Techniques: 9 Steps To Powerful Copy Advanced Copywriting Techniques is for copywriters who have mastered the fundamentals, and who are looking to enhance their current skills and take a quantum leap into the world of top-tier copywriting. In this overview, we will discuss eight ways to reach the goal of advanced copywriting and […]
Will AI Replace Copywriters? Lately, I started playing around with Artificial Intelligence. My motivation for this was a statement I heard at a panel discussion, “Eventually, AI will replace copywriters”. Well, let me tell you, that made me sit up and take notice. Not for me. I’ve been a professional copywriter for almost forty years. […]
Digital Marketers: Don’t Be A One Trick Pony… Add Digital Copywriting to your skill set and watch your business take off. Why are most digital marketing-based small businesses underperforming? The answer is spectacularly simple. Most of these businesses have a competent, maybe even expert, digital marker/social media specialist, on board. Doubtless, they are bringing in […]
Is short copy better than long copy? Not necessarily. From all you hear from copywriters – including me – you are not wrong to conclude that it is. No less an authority than George Orwell (1984; Animal Farm) advises, ”If it is possible to cut a word out, always cut it out.” He is right. […]
Word of Mouth Advertising And How To Create It In The “Lab” Did you ever look for a good, honest mechanic or a wonderful doctor, veterinarian, graphic artist, hairdresser, or even a copywriter? And then a friend or colleague told you about the one she used and loved – and why. You, my friend, were […]