39 Timeless Tips From The “Madmen”
A simple but powerful guide loaded with timeless wisdom I learned from the greatest minds in marketing and advertising - the original Madmen.
9 Set-Their-Minds-At-Ease Risk Reducers
When prospects don't know you or have any experience doing business with you, they feel nervous. To calm their anxieties, use these good, proven Risk Reducers for a more sales and happier customers.
15 Rules For Writing A Press Release
Press Releases must follow the rules set out by media. Why? Because free (or earned) media can pick up your story or "circular file" it at their whim. All you can do to help with their decision is to follow these 15 Rules.