Why Do Franchisors Fail?

…And How To Avoid Them

6 Reasons Why Franchisors Fail

Why Franchisors Fail is a hotly debated issue in this industry.  Money, Arrogance, Greed and Unjustified Expectations are often at the core.

Thinking of franchising your business?  We've seen many companies succeed and some fail.  Virtually all franchisors that don't make it commit one (and usually more) of these six fatal, but avoidable, errors.

  1. The franchise concept is flawed.
  2. Franchisor lacks a simple, compelling, easy-to-remember message.
  3. Franchisors are not franchising experts, but they act like they are.
  4. Their budget is unrealistic.
  5. They lack a professional sales program and materials.
  6. They are blissfully unprepared for the unforeseen.

Here's A Great, Free Head Start For You

Get a jump on your Website, Marketing, and Copywriting with my FREE Check List, 15 Mistakes Small Business Makes All Too Often.

If you're new to franchising, I recommend contacting Jack Eberenz at Jack@Franway.com to get an insight into your prospects for success.  Jack is one of the top franchise consultants in the country.  The difference I found with Jack is that he’s also the Chairman of the Board of a franchisor with over 75 franchised units.

Want lots more Free, Original Copywriting and Marketing Content?  Easy-Peasy.  Visit my Website.

#     #     #

Want To Know The Secrets Of The World’s Best Marketers?

Many budding copywriters and business owners need help in crafting branding statements, advertising, online web copywriting and content, press releases and the like.  I encourage you to find a good branding strategy consultant/professional copywriter who can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you.  If you're looking for a good online digital copywriting course, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 30-piece multi-media Signature Course.  Click here to watch the first video session Free



Posted in Branding, Conversion Copywriting, Franchising, Marketing and tagged , , , , , , .