The #1 Reason Your Marketing Producing The Results You Need Is… (drum roll, please)... THE LACK OF A POWERFUL MARKETING MESSAGE!
That’s right… not your social media presence, not how much money you spend, not hi-tech graphics. The #1 Reason your marketing, website, landing pages, and advertising isn’t working is simply what you say.
If your marketing message is a tepid, weak, “me too” kind of message you will get tepid, weak results. You, I’m betting, are like most small business marketers - you need more clicks, more conversions, and more sales from your marketing. And you need it now.
How To Create A Winning, Powerful Marketing Message
It’s not rocket science. I gotta tell you, with over thirty years copywriting and marketing behind me, it’s not even high school Chemistry. All it takes is a desire to communicate your excellence to prospects and customers in a simple, direct, easily understood combination of words and images.
Seriously, that’s all there is to it. Then why do about 77% of small businesses get it totally wrong? Tough question. Simple answer. Lack of training.
I’m going to give you the basics of a powerful marketing message right here and right now. It’ll seem so easy, so common-sensical, that you’ll wonder why you haven’t thought of it yourself - and applied it to your marketing. Here goes…
Five Steps To A Compelling, Powerful, Marketing Message
- Differentiate your business from your competitors in at least one meaningful way.
- Understand your customers don’t care about you…they care about themselves…so address their needs and desires.
- Give people real reasons (I call it “evidence”) as the why they should pass all the others and do business with you.
- Use short, universally understood words.
- Repeat, repeat, repeat.
Training Is Available
Folks, I’ve created Write Like A Madman University for you, the small business entrepreneur or budding copywriter. You’ll find great courses, tutorials, guides, videos, audios, articles, and TWIZDOMS™ (Marketing wisdom in Twitter-sized bites) just waiting to help you. In my opinion, it’s the most complete, all-original, online marketing training resource there is…specifically built for small business.
Check it out, when you have time…and for a little more help, see my Blog article “Money vs Message”.
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Got A Website? Here’s a helpful Infographic, 4 Key Elements To A World-Class Website. It’s Free and it will definitely help.